A Sensational Season of Wine Country Events
A Sensational Season of Wine Country Events |
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Press Release2007 Napa Valley Mustard Festival
NEWS Napa Valley, CA ~
### prepared by Summers-McCann, Inc. Public Relations P.O. Box 3603 Yountville, CA 94599 707.944.1133 info@mustardfestival.org See Also: Downloads:
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This year’s Season of Events honors members of the Hispanic community
who work in the restaurant, hospitality, and wine industries to bring the
public exceptional experiences and world-class foods and wines. The Festival
will raise funding for Clinic Olé through the sale of the Festival’s
original artwork, specific auction lots and events including Romantica
and Spice! The clinic's mission is to provide accessible, affordable,
quality health care to the under-served in Napa County. It was founded
in 1972 to serve Latino farm workers laboring in the Valley's vineyards
and wineries.
Alejandro Ayala, Executive Banquet Chef at Meadowood Napa Valley, a
member of Relais and Chateaux, will serve as Host Chef of the 14th annual
Season of Events, and the Ceja family of Ceja Vineyards, will serve as
Host Winemaking family. Both Ayala and Ceja families migrated to the United
States from Mexico. Chef Ayala began his career as a dishwasher at Meadowood
twenty years ago and members of the Ceja family worked in the vineyards.
Through hard work and determination Chef Ayala and the Cejas have achieved
status, respect and success in their chosen fields.
Mustard Magic, the opulent grand opening event, will launch
the season on Saturday, January 27, 7 pm at The Culinary Institute
of America at Greystone in St. Helena. This Season’s opening celebrates
the vineyards of the world – from Europe to California – and pays tribute
to those who nurture the vines to bring forth world-class wines. Don
your finest black tie attire for an extravaganza magnífico! The historic
three-story stone building sets the stage for dramatic tableau scenes
of paintings by the masters and ample entertainment set amongst tantalizing
tastes from the region’s finest restaurants and wineries.
As you stroll through Mustard Magic’s art filled, candle lit spaces,
tempting offerings of food and wine will entice you at every turn. Dance
in the Barrell Room to the sounds of Salsa, bid on an original work of art
at the juried Art Competition Exhibit; taste exceptional wines
in the Reserve Room; and raise your paddle high at the live auction on the
third floor to win fantastic winemaker dinners, luxurious trips, art, wine
and more! Enjoy a gourmet feast in the Culinary Institute of America’s
famed teaching kitchen. Tickets are $100 through December 29; $135 through
January 26; $175 at the door.
The art competition exhibit will be featured at St. Supéry Vineyards
and Winery through the Mustard Season. Meet the artists at a St.
Supéry reception on Saturday, February 3, 5 pm, during A Weekend
of Fine Art. Galleries throughout Napa Valley will feature special
exhibits and receptions on February 3 and 4. Visit mustardfestival.org
for a list of participating galleries. There is no admission charge for
A Weekend of Fine Art.
Indulge in seven extraordinary courses presented by seven of the region’s
most celebrated chefs at The Grand Dinner – the Mustard Season’s
signature sit down celebration – on Friday, February 23, 6 pm at FARM.
This impressive new Napa Valley restaurant recently opened by The Carneros
Inn, a PlumpJack Resort, is the venue for the 2007 Grand Dinner. The Grand
Dinner will embrace the region’s top chefs as they prepare a winter's season
gourmet extravaganza. Executive Chef Kimball Jones will open his dramatic
new kitchen to a line-up of chefs which includes Festival Host Chef Alejandro
Ayala; Executive Banquet Chef, Meadowood Napa Valley; Retiring Host Chef
Robert Curry, Executive Chef, Auberge du Soleil; Ken Frank, Owner/Executive
Chef, La Toque and the Carneros Inn’s Pastry Chef David Baker. Each course
will be paired with one of Napa Valley’s finest vintages presented by the
winemakers. The wines of Host Winery, Ceja Vineyards, Domaine Carneros,
Groth, and Plumpjack will be featured. Seating is limited to 120 guests
at $350 per person.
Taste original mustard recipes by Napa Valley Chefs and help select
the Napa Valley Mustard Festival’s People Choice Chef of the Year at The
Awards ~ A Tasty Competition! on March 17, 7 pm at COPIA: The American Center
for Wine, Food and the Arts in Napa. The critic’s choice judging, headed
by Gene Burns of KGO AM810’s Dining Around with Gene Burns, will take place
behind the scenes. Vote for the People’s Choice Chef and discover how
your taste buds compare with the experts when winners are announced. You’ll
meet World Champion Mustard Makers from around the world as you indulge
in some of the finest foods and wines of the season at this black tie, red
carpet gala. Tickets are $100 in advance; $125 at the door.
Celebrate the mustard season and taste mustards from around the world
at The Marketplace ~ A Signature Event for Connoisseurs ~ on Saturday
and Sunday, March 17 and 18, 11 am to 5 pm at COPIA. Highlights of
this rain or shine food, wine and arts festival include Viking Range celebrity
chef cooking demonstrations, a KGO Newstalk AM810 live remote broadcast
of Dining Around with Gene Burns, and a Sunset Magazine
pavilion. Artful activities include juried fine arts and crafts, Arts
Council of Napa Valley hands-on art projects for children, and live performances
of jazz, world, and classical music.
Adult admission to The Marketplace at $30 in advance
($35 at the door), includes 
View the season’s beauty captured by photographers from far and wide
at The Mumm Napa Photo Finish. This wildly exuberant
Napa Valley Mustard Festival Grand Finale Event will be held at
Mumm Napa in Rutherford on Saturday, March 31 at 7 pm.
Taste a heady array of Napa Valley wines along with sweets and savories, view
the Napa Valley Mustard Festival Photography Contest Exhibit,
and revel in the party until the last dance. Photographs are available for
purchase. The exhibit will be on display at Mumm Napa through May 3. Tickets
for the Mumm Napa Photo Finish are $90 in advance; $125 at the door.
The Napa Valley Mustard Festival is sponsored by American Express ~
Presenting Sponsor; San Francisco Chronicle, KGO Newstalk AM810,
Sunset Magazine, Comcast, WineCountry.com, American Airlines,
AT&T, Carneros Inn, Meadowood Napa Valley, Maille Mustard, Beaverton
Foods, Viking Range, Sterling Vineyards, Robert Mondavi Winery, Mumm Napa,
Beaulieu Vineyards, Vintage Estate – Villagio, Vintage Inn, and Vintage
1870, Raley’s, Bel Air, and Nob Hill Foods, California Wine Tours,
Solano Magazine, Diablo Publications, Via Magazine,
Wine Country This Week, Silverado Resort, Harvest Inn, Napa Valley
Wine Train, River Terrace Inn, and Embassy Suites, Napa Valley.
The Napa Valley Mustard Festival is a non-profit community service organization.
For tickets and information, guidelines for the art, photography, and mustard
competitions, and a complete calendar of events call Summers-McCann, Inc.,
Public Relations, event producer, at 707.938.1133, visit