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Fifteenth Annual Napa Valley Mustard Festival / 2007 Wrap-Up / See Also / Downloads

Fifteenth Annual Napa Valley Mustard Festival

Dear Potential Sponsor/Advertiser:

What was once the slow season in Napa Valley is now a bustling, profitable time of year. The phenomenal change that has taken place during the months of January, February, and March beginning in 1994 is no accident. It is the result of the Napa Valley Mustard Festival, your off-season promotion and advertising program.

The Festival provides an array of opportunities for promotion including participation in events and competitions, sponsorship, and advertising in the Festival and Marketplace programs.

Please see downloads below for sponsorship guidelines and advertising information.

The Festival is overseen by a non-profit Board of Directors. The sensational season of events is produced, promoted, and advertised by Summers-McCann, Inc., a wine country public relations firm.

Prior to the Festival's inception in 1994 a mere 7% of visitors to Napa Valley came during the months of January, February, and March. The season now attracts 27% of the year's visitors and is second only to the summer. As a result of the mustard season promotion, millions of additional dollars in revenue have been generated during the first quarter of each year since 1994. Numerous sponsors have reported increased sales while non-profit organizations have netted substantial proceeds from their mustard season events.

The 2007 Napa Valley Mustard Festival was presented by American Express. Major sponsors include ABC7, American Airlines, Comcast, KGO Newstalk AM 810, San Francisco Chronicle, and Sunset Magazine; as well as California Wine Tours & Transportation, La Bella Party Services, Solano Magazine, WineCountry.com, Auberge du Soleil, Mumm Napa, and Raley's and Nob Hill Foods. Many local, regional, and national businesses, as well as food and wine companies, have contributed funding to make the Napa Valley Mustard Festival possible. Click here to see a list of our sponsors.

Restaurants, caterers, food producers, and wineries may become a sponsor through your participation in at least two of the Napa Valley Mustard Festival's main events - Mustard Magic, The Photo Finish, The Awards, and/or The Marketplace - and will be listed as in-kind supporters in the Napa Valley Mustard Festival program. Participate in all four and you will be promoted as a Bronze ($1,000) or Silver ($2,500) sponsor. Make a donation for one of our auctions! Let us know the value of your contribution. Combine your in-kind sponsorship with cash to promote your business at a higher sponsorship level. Visit the "about page" for more details on the Festival; download PDF's of our sponsorship guidelines and advertising materials here; email info@mustardfestival.org or call 707.944.1133 or 707.938.1133 to request specific forms for restaruants, wineries, gourmet products, etc.

The Napa Valley Mustard Festival supports and promotes a number of non-profit events that take place during the mustard season. Organizations including Dreamweavers Theatre, Friends of the Fair, Napa Valley Cultural Alliance, Napa Valley Museum, Napa Valley Opera House, Napa Valley Unified Education Foundation, Sharpsteen Museum, Solano College Theatre Dept, and high school music and drama departments have benefited from net proceeds of Napa Valley Mustard Festival-produced events.

The Festival magazines and event programs are excellent marketing vehicles which will connect your business with positive Festival promotions. You will reach thousands upon thousands of consumers, locally and regionally, as well as visitors to the Napa Valley, and numerous wine country businesses. One hundred and fifty thousand copies (or more) of the official publication will be printed on glossy paper. Distribution will include insertion in the San Francisco Chronicle (to select zip codes), Napa Valley Register, St. Helena Star/Weekly Calistogan, and Sonoma Index-Tribune, as well as distribution by Wine Country This Week & The Wine Country Weekly Real Estate Reader, and placement at Festival events throughout the mustard season. Sixty thousand copies of The Marketplace program printed on book paper, with a glossy cover, will be inserted in the Napa Valley Register and distributed through the California Visitor Reveiw, Real Estate Reader, and at Mustard Festival events.

Advertisements placed on the Festival inside front, inside back, and back covers will also be featured in The Marketplace program. The programs are a cost effective means of reaching a substantial group of both wine country residents and visitors, specifically targeting food, wine, and art connoisseurs.

Qualifying cash sponsorships of $2,500 or more include complimentary display advertising, as well as other benefits.

Take advantage of the opportunities this fantastic promotion offers!

Sponsorship guidelines, advertising information, and a vendor participation brochure are available below as PDF downloads. Please contact us to receive specific vendor participation forms.

We look forward to working with you during the 2008 mustard season. Please feel free to contact us by telephone, fax, or e-mail.

Bob Hurley of Hurley's representing Grey Poupon at The Marketplace

2007 Wrap-Up

View the 2007 Wrap-up Report